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It is a subsidiary of Heineken International. The company operates brewing plants in Monterrey , Guadalajara , Toluca , Tecate , Orizaba and, beginning in , Meoqui. It has an annual production of 3. Muguerza , Francisco G. Schnaider, with capital of , pesos, starting with the Carta Blanca brand. To provide glass bottles, in , Vidrios y Cristales de Monterrey, S. In , Malta, S. During the Mexican Revolution which began in , its original founders supported Victoriano Huerta. As a consequence, his rival Venustiano Carranza seized the brewery, so the founders' families fled to Texas. They re-acquired the brewery through the intervention of U.
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Mexican lagers are the most popular beer imports in the U. Dos Equis, along with a handful of brands, is largely responsible for this trend. What makes Dos Equis so attractive?
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BEER FINDER​

The ads featured a bearded, debonair elderly gentleman with voiceovers that were both humorous and outrageous and the slogan "Stay Thirsty My Friends". The advertisements first began appearing in the United States in and became a popular Internet meme. The campaign was ended in Goldsmith landed the Dos Equis gig by auditioning for the role. Auditioners were given the ending line " Goldsmith began his audition by removing one sock and then improvised for 30 minutes before reaching the concluding line. In March , Dos Equis announced Goldsmith's retirement from the role, with a commercial sending him on a one-way journey to Mars amid much acclaim, and the narration: "His only regret is not knowing what regret feels like". The campaign was ended in , and replaced with a new campaign called "Keep It Interesante". The Goldsmith advertisements feature an older bearded, debonair gentleman. They also feature a montage mostly in black and white of daring exploits involving "the most interesting man" when he was younger, in which the character is played by actor Claudio Marangone.
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BEERS & RECIPES​

Earlier I mentioned "Even if the church believes a bunch of crazy nonsense, and she believes it too, I still really like her and would like to see whether we can have some good intellectual conversations about this stuff. There is a lot about Mormonism I am still struggling to understand, but I am reading faith-based memoirs and studying up on Mormonism as well as other religions but the relevance here is on Mormonism. I love my husband with my whole soul. Some great ideas include going on a hike or a walk, having a picnic outside or going to museum. If things get even more serious, try getting her to sign a pre-nup that neither she, nor her family will try to convert you. But when my oldest daughter hit 12, the lessons started to have one major theme: This is what girls are told should be their primary goal. The church didn't do it to her but it helped create the environment that allowed it to happen. Religious affiliation is not the only criteria when selecting a spouse. Because people who have problems with interfaith families must needs shortly become a thing of the past. Anyone who's a decent human being should be able to know right from wrong and act accordingly.
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It is a subsidiary of Heineken International. The company operates brewing plants in Monterrey , Guadalajara , Toluca , Tecate , Orizaba and, beginning in , Meoqui. It has an annual production of 3. Muguerza , Francisco G. Schnaider, with capital of , pesos, starting with the Carta Blanca brand. To provide glass bottles, in , Vidrios y Cristales de Monterrey, S. In , Malta, S. During the Mexican Revolution which began in , its original founders supported Victoriano Huerta.

As a consequence, his rival Venustiano Carranza seized the brewery, so the founders' families fled to Texas. They re-acquired the brewery through the intervention of U. The working day was reduced from twelve to nine hours in In that year the family's holdings were reorganized, creating Valores Industriales S. VISA as a holding company controlling the majority of shares of the firms formerly held by Cuauhtemoc, especially Cerveceria Cuauhtemoc and Famosa.

When oil prices fell in , Mexico's economic boom, financed with borrowed money, abruptly halted. The nondeposit banks and associated financial companies in Grupo Financiero Serfin, not nationalized, were reorganized into a new financial-services group called Valores de Monterrey Vamsa. Vamsa's life-insurance subsidiary, Seguros Monterrey, was the largest in Mexico. The company has an annual production of 3. The company produces a range of pale and dark lagers , some of which are available only in Mexico.

The brewery's original premium beer. Carta Blanca takes its name from the French " carte blanche ". Introduced in the s, originally called El Sol. Bohemia 5. It is pale pilsner, although recently a new dark Vienna beer has been launched as Bohemia Obscura See Image Gallery below.

The brand was named Siglo XX "20th century" to commemorate the arrival of the new century, and the bottles were marked with the Roman numeral for 20 "XX" , thus "Dos Equis" which is Spanish for "two Xs". Tecate and Tecate Light are popular pale lagers named after the city of Tecate , Baja California , where they were first produced in Tecate is sold in both distinctive red and blue aluminium cans and in twist-top bottles. In Tecate Titanium , containing a greater amount of alcohol was launched as a new product of the company.

In , Heineken announced that Tecate would be exported worldwide. The advertisements feature a bearded, debonair older gentleman portrayed by actor Jonathan Goldsmith [12] with Frontline narrator Will Lyman conducting voiceovers. As Ottmar Liebert 's "Barcelona Nights" plays in the background, the advertisements featured a montage of daring exploits involving "the most interesting man" when he was younger. The precise settings are never revealed, but he performs feats such as: freeing an angry bear from a painful-looking bear trap ; shooting a pool trick shot before an audience; catching a marlin while cavorting in a Hemingway -esque scene with a young woman; winning an arm-wrestling match in a South American setting; surfing the killer wave ; and bench pressing two young women in a casino setting, each woman being seated in a chair.

After nearly a decade of being the mascot for the beer, the character was sent on a one-way trip to Mars in a commercial. The campaign was ended in , and replaced with a new campaign called "Keep It Interesante".

Tecate beer has begun advertising heavily in the United States; initially in the Spanish-language media and more recently in the English-language media. In the mid s, Tecate became a major sponsor in boxing. In the end Stallone says that " Somos box " " We are box " while retired boxers are shown and " Eye of the tiger " from Survivor is played. In Mexico the word is changed to Bax , as Stallone uses the English pronunciation for the sport. At the end of the commercial, Rocky looks moved by the progress of the people he helped only to receive a cold stare from Stallone himself.

During the presidential election campaign, Tecate ran a television ad mocking Donald Trump's proposal to build a wall between the United States and Mexico. The "Tecate Beer Wall" is "a wall that brings us together, and it's going to be huge. You're welcome, America". Michelada and Cerveza Indio. From Wikipedia, the free encyclopedia. This article has multiple issues. Please help improve it or discuss these issues on the talk page.

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Retrieved 12 August Archived from the original on 10 May Retrieved 30 September Heineken International. Molson Coors Brewing Company. Categories : Beer in Mexico Manufacturing companies based in Monterrey Food and drink companies established in Heineken brands Mexican brands Mexican companies established in Hidden categories: CS1 maint: archived copy as title CS1 maint: numeric names: authors list Use dmy dates from July Articles needing additional references from September All articles needing additional references Articles needing cleanup from November All pages needing cleanup Wikipedia list cleanup from November Articles with multiple maintenance issues All articles with unsourced statements Articles with unsourced statements from June Wikipedia articles needing clarification from September Articles with unsourced statements from January Namespaces Article Talk.

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